Film Your Moment: ANALOGUE WONDERLAND
Using authentic and intimate everyday moments, Analogue Wonderland’s new campaign embraces unpolished film photography to invite beginners to experience the joy of shooting on film. Film Your Moment visually contrasts with the highly curated aesthetics of digital photography and the polished world of mainstream advertising.
The goal is to encourage people to slow down, embrace imperfection, and rediscover the joy of film. This approach seamlessly blends Analogue Wonderland’s passion for film photography with the campaign’s raw, unfiltered aesthetic. In a world oversaturated with digital perfection, the natural textures and imperfections of film always stand out. Through film photography, Analogue Wonderland seeks to inspire people to slow down and appreciate the simple, meaningful moments in their daily lives.
A book based on fabric patterns, I used emboss printing to bring the patterns to life on the cover, enhancing the tactile experience for readers. This printing method was chosen because it best captures the intricate details of the patterns, allowing people to feel the texture and connect more deeply with the design.
Lost and Found