Film Your Moment: ANALOGUE WONDERLAND


Using authentic and intimate everyday moments, Analogue Wonderland’s new campaign embraces unpolished film photography to invite beginners to experience the joy of shooting on film. Film Your Moment visually contrasts with the highly curated aesthetics of digital photography and the polished world of mainstream advertising.

The goal is to encourage people to slow down, embrace imperfection, and rediscover the joy of film. This approach seamlessly blends Analogue Wonderland’s passion for film photography with the campaign’s raw, unfiltered aesthetic. In a world oversaturated with digital perfection, the natural textures and imperfections of film always stand out. Through film photography, Analogue Wonderland seeks to inspire people to slow down and appreciate the simple, meaningful moments in their daily lives.  

Chasing Rainbow: 

For Charlotte Colbert’s latest exhibition, Chasing Rainbow, I created a poster and a social post that capture the spirit of the show, which brings together a diverse collection of contemporary sculptures. The exhibition explores themes of fairy tale magic, hope, togetherness, and healing. 

At the start of the creative process, I explored several keywords to guide the design direction. However, rather than focusing on literal imagery or decorative elements, I chose to centre the design around the essence of Charlotte’s work itself. This led me to focus on abstract concepts that evoke movement and flow — using visual motifs like clouds and wind to convey the sense of motion and fleeting beauty embedded in the idea of ‘Chasing.’