Through the experimental brand design that provides intelligent "child" customisation services, the project narrates audiences into a Children's toy ecology colonised by digital. It explores the complex relationship between paternalistic algorithm's will and children's agency. Further, consider how children can take back their initiative in the complex commercial, political, and cultural forces
The brand offers a "customised toolkit for children" through intelligent analysis of user data. Parents can follow the instructions in the toolkit to make their perfect, unique child.
Children are mirrors that reflect parents.
Factories in the future will mass-produce babies, but the mass-produced children are gradually unable to satisfy people's desires and goals. So an innovative product for producing children was established, which gave people more choices and could democratise and customise their children.
Ingredient/ material of The Paîs Toolkit
Illustration, packaging, character design, instruction design
2022
